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Butler, Samuel

"Way Of All Flesh"

Let it suffice that George
Pontifex did not consider himself fortunate, and he who does not
consider himself fortunate is unfortunate.
True, he was rich, universally respected and of an excellent natural
constitution. If he had eaten and drunk less he would never have known
a day's indisposition. Perhaps his main strength lay in the fact
that though his capacity was a little above the average, it was not
too much so. It is on this rock that so many clever people split.
The successful man will see just so much more than his neighbours,
as they will be able to see too when it is shown them, but not
enough to puzzle them. It is far safer to know too little than too
much. People will condemn the one, though they will resent being
called upon to exert themselves to follow the other. The best
example of Mr. Pontifex's good sense in matters connected with his
business which I can think of at this moment is the revolution which
he effected in the style of advertising works published by the firm.
When he first became a partner one of the firm's advertisements ran
thus:
"Books proper to be given away at this Season.
"The Pious Country Parishioner, being directions how a Christian may
manage every day in the course of his whole life with safety and
success; how to spend the Sabbath Day; what books of the Holy
Scriptures ought to be read first; the whole method of education;
collects for the most important virtues that adorn the soul; a
discourse on the Lord's Supper; rules to set the soul right in
sickness; so that in this treatise are contained all the rules
requisite for salvation.


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