Who are you
trying to reach? Quite often, a site??™s style is heavily influenced by a clear vision of the site??™s intended audience.
Take, for example, Adobe??™s monthly Edge newsletter (www.adobe.com/newsletters/edge/).
The Edge is an excellent example of a site that is perfectly pitched toward its target; in this case, the
intended audience is composed of professional developers and designers. Hence, the site is snazzy but
informative, and it is filled with exciting examples of cutting-edge programming techniques.
In contrast, a site that is devoted to mass-market e-commerce must work with a very different group in
mind: shoppers. Everyone at one time or another falls into this category, so I am really talking about a state
of mind, rather than a profession. Many shopping sites use a very straightforward page design that is easily
maneuverable, comforting in its repetition??”where visitors can quickly find what they are looking for and,
with as few impediments as possible, buy it.
Determining your resources
Unfortunately, Web sites aren??™t created in a vacuum. Virtually all development work happens under realworld
constraints of some kind. A professional Web designer is accustomed to working within a budget. In
fact, the term budget can apply to several concepts.
Pages:
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311