Of course, you can always decide to
include that animated video masterpiece that takes 8 minutes to download on a cable modem??”you just
can??™t expect everyone to wait to see it.
In conclusion, when you are trying to define your Web page, filter it through these three ideas: message,
audience, and the various faces of the budget. The time spent visualizing your Web pages in these terms is
time decidedly well spent.
Design options
Many Web professionals borrow a technique used extensively in developing other mass-marketing forms:
storyboarding. Storyboarding for the Web entails first diagramming the various pages in your site??”much
like the more traditional storyboarding in videos or filmmaking??”and then detailing connections for the
separate pages to form the overall site. How you connect the disparate pages determines how your visitors
navigate the completed Web site.
In addition to formulating a Web site design, Web application developers must often be aware
of how the data sources used by the site are structured. See Chapter 19 for a discussion of
concerns and techniques in developing database layouts.
The following sections describe the basic navigational models. The Web designer should be familiar with
them all because each one serves a different purpose, and they can be mixed and matched as needed.
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