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Bacon, Francis, 1561-1626

"The Advancement of Learning"

And as to the
labouring of it, the emulation of Aristotle with the rhetoricians of
his time, and the experience of Cicero, hath made them in their
works of rhetoric exceed themselves. Again, the excellency of
examples of eloquence in the orations of Demosthenes and Cicero,
added to the perfection of the precepts of eloquence, hath doubled
the progression in this art; and therefore the deficiences which I
shall note will rather be in some collections, which may as
handmaids attend the art, than in the rules or use of the art
itself.
(2) Notwithstanding, to stir the earth a little about the roots of
this science, as we have done of the rest, the duty and office of
rhetoric is to apply reason to imagination for the better moving of
the will. For we see reason is disturbed in the administration
thereof by three means--by illaqueation or sophism, which pertains
to logic; by imagination or impression, which pertains to rhetoric;
and by passion or affection, which pertains to morality. And as in
negotiation with others, men are wrought by cunning, by importunity,
and by vehemency; so in this negotiation within ourselves, men are
undermined by inconsequences, solicited and importuned by
impressions or observations, and transported by passions.


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