"
Which application in perfection of idea ought to extend so far that
if a man should speak of the same thing to several persons, he
should speak to them all respectively and several ways; though this
politic part of eloquence in private speech it is easy for the
greatest orators to want: whilst, by the observing their well-
graced forms of speech, they leese the volubility of application;
and therefore it shall not be amiss to recommend this to better
inquiry, not being curious whether we place it here or in that part
which concerneth policy.
(6) Now therefore will I descend to the deficiences, which, as I
said, are but attendances; and first, I do not find the wisdom and
diligence of Aristotle well pursued, who began to make a collection
of the popular signs and colours of good and evil, both simple and
comparative, which are as the sophisms of rhetoric (as I touched
before). For example -
"Sophisma.
Quod laudatur, bonum: quod vituperatur, malum.
Redargutio.
Laudat venales qui vult extrudere merces.
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