"We do not reach one-third of the people who would like to take
our paper," he told Jowett, the business manager. "Let us have an army of
agents and let us take up our territory by districts."
The Sunday edition was the largest source of revenue, both because it
carried a great deal more advertising at much higher rates than did the
week-day editions, and because it sold at a price which yielded a profit on
the paper itself, while the price of the weekday editions did not. News
constituted less than one-fourth of its contents. The rest was "feature
articles," as interesting a week late to a man in Seattle as on the day of
publication within a mile of the office.
"We get out the very best magazine in the market," said Howard to Jowett.
"Are we pushing it in the east, in the west, in the south? Look at the
charts.
"We have a Sunday circulation of five hundred in Oregon, of one thousand in
Texas, of six hundred in Georgia, of two thousand in Maine. Why not ten
times as much in each of those states? Why not ten times as much as we now
have near New York?"
There was no reason except failure to "push" the paper. That reason Howard
proceeded to remove. But these enterprises involved large expenditures,
perhaps might mean postponement of the payment of the debt.
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