What next?"
"First of all," answered the Billionaire, "we'll let this Herzog
understand that he's to have a share in the results; that in this, as in
everything so far, he's merely a tool--and that when tools lose their
cutting edge we break 'em. He's a meek devil. We can hold _him_ easily
enough."
"Right. And then?" asked Waldron.
"Then? First of all, a good, big, wide-sweeping publicity campaign. That
must begin today, to prepare opinion for the forthcoming development of
the new idea."
"Henderson can handle that, all right," said Wally, leaning forward in
his chair. "Give him the idea, and turn him loose, and he'll get
results. A clever dog, that. He and his press bureau, working through
all the big dailies and many of the magazines, can turn this country
upside down in six months. Let him get on this job, and before you know
it the public will be demanding, be fighting for a chance to subscribe
to the new ventilating-service. That part of it is easy!"
"Yes, you're right," replied Flint.
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